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The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both?
An easy-to-apply book that will be enormously helpful to marketers in every industry and leaders in every size company.
Posted by Kim at December 21, 2004 06:37 PM